On Hold Messaging can be used to achieve many different results. Because it is heard by a captive audience - callers waiting on hold - OHM is very effective at communicating specific information directly to customers and prospects. It can be used to build brand or top-of-mind awareness, or as an effective direct response marketing tool.

It takes months to find a new customer -- 
-- only seconds of dead air or canned music to loose one,
New and old customers are too important to leave on hold!

Did you know it's 10 times less expensive to sell more services to existing clients than to attract new ones?

US West communications has found providing information on hold results in a ....

40% increase in retention of callers

15% increase in inquiries

12% increase in requests for products and services

A national study by the North American Telecommunications Association reports that:

Callers with silence on hold will abandon their calls in less than one minute.  
90% will hang up within 40 seconds

Callers with music on hold will stay on the line 30 seconds longer than with silence

Callers with information on hold will stay on the line up to 3 minutes longer!

Sales & Marketing Management Magazine found that ".. 85% of callers preferred to hear messages about the company's products rather than canned music; and 20% of those who heard such messages made purchases as a result."

• 88% received inquiries & orders for the products they advertised
• 84% reduced customer complaints about waiting On-Hold
• 66% saved money on other advertising media
• 94% said On-Hold Marketing builds a positive image
• 96% said On-Hold Marketing increases customer product awareness